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The analysis of your offer, the collection of data on your customers and online visitors will be essential resources to identify your community. The targeting options of social networks will allow you to find your customers and prospects on each platform, and even to find people with similar profiles. Also target people who share interests related to your activity, who come from the same sector of activity as you, who meet specific socio-geographical or geographical criteria, etc. Competitive intelligence is also very important here. Study the community of your competitors to create your own.

There are several tools to extract this data. Followerwonk (Twitter), Social Bakers, Quintly , Make me stats are some examples of tools you can use to find your competitors fax list and analyze their audience. Analyze the behaviors of your community Guide to best practices for a successful social media strategy When your community begins to take shape, take the time to analyze how your subscribers behave on social networks: the days and times they are connected, the publications they like, the codes and languages ​​of the Internet that they use, … An important point in your strategy on social networks.

Connect with your communityGuide to best practices for a successful social media strategy Why interact with your community? Quite simply to create a link with your subscribers. It's a way to keep in touch with them, to get people talking about your brand and your products, but also to build their loyalty. There are different ways to interact with them. Your publications are a trigger. You can challenge them in your message, encourage them to react by launching discussions, surveys, etc.