The word "form" in art design is generally understood as the external visual characteristics presented in a certain medium to achieve the purpose of design, including style, morphological structure, color and expression techniques. Graphic design has a variety of expressions. Combining the fun of graphics with various forms of expression can produce interesting design works and guide consumers' emotions. For example, packaging is often the first place a product attracts consumers. If a good product does not have an attractive external packaging, people will often pay too much attention to the product itself. Famous branding guru Mark Gobe said: "Packaging is a half-second commercial.
It has to work right away, grab your attention, Photo Manipulation Services or build your intimacy with a product. Good packaging is a A silent 'promoter', that is, within half a second of the consumer's contact with the product, will attract consumers and achieve the purpose of promotion." And packaging can also be the external form of a design, just like a piece of If a gorgeous product is not matched with a gorgeous packaging, then people tend to ignore the luxury of the product itself. 2. The interest of language Leo Burnett said, "Advertising seeks the inherent drama of things". Interest can effectively differentiate it from competitors and establish its own system. Therefore, a good product needs good publicity.
Some unique product slogans can often promote a product itself, which makes consumers more impressed by the product. For example, the well-known advertisement slogan of Nongfu Spring is "Nongfu Spring is a little sweet", and the fruit orange "Shake before drinking" and so on. The former reflects the characteristics of the product itself, while the latter describes how the product is used. All of these can be said to be psychological communication with consumers, so that consumers can better understand the product and have a strong interest in the product itself. Therefore, the art of language also plays a crucial role in the design.