The benefit of this type of targeting is that lead generation, electronic communications, B2B, and many other business models can also benefit from this approach. The theory: Revenue targeting is yet another segment that can be used to push for better reach or to reduce inefficiencies. As with any segment, be sure to review these optimizations regularly and reintroduce suppressed audiences every year or so to ensure traffic hasn't changed so drastically that you're now missing out on customer opportunities.
The building: Using AdWords geo-targeting of "location groups", apply all average revenue levels to your campaigns with a 0% bid adjustment: Once you've created these targets, allow the data to appear in your campaigns: As you gain confidence jewelry retouching service in the volume of traffic passing through these target levels, you can choose to optimize to or from a specific revenue level. You can even choose to exclude a group entirely or create a separate campaign for that level. The proof : In the test below, we used income level targeting, state level locations, and also zip
codes for a specific state of interest. Results contain over 15,000 impressions (with an even split between revenue and public audiences) across all types, with high CTR for revenue and state level targeting. The most interesting aspect of this is the high conversion rate for people in the income goal. From there, our next step is to consider whether to rely most heavily on the top-performing revenue brackets of the existing campaign or separate them entirely to ensure it never wants a budget. 3.