Over of customers abandon their shopping cart because they cannot find information about the total cost of the purchase in it and as much as because they have to create an account to complete the purchase. It is worth looking at the construction of the basket and ensuring that the checkout is not too complicated and leads the customer to finalize the order. No customer reviews Opinions about services and products on the website are a very strong factor that builds customer trust in the brand. Often during the audit you can notice a complete lack of user feedback.
This means that when the customer is not fully convinced whether to buy a given product after reading the description he will probably not buy it because at that moment he Latest Mailing Database will lack additional assurance of good quality. A recurring recommendation from the audit is to launch a section with customer comments and opinions. Not enough product information A serious problem that can often be found in online stores is too little information about products. Often there is no description of the composition of cosmetics materials from which clothes are sewn or specifications of technical devices. Very skimpy and unattractive descriptions do not build credibility so customers do not trust the brand and go to the competition.
Creating attractive and reliable product descriptions despite the costs incurred pays off. Complete product information has a direct impact on sales volume. Before we move on to discussing SEM campaigns I will introduce you to the definition of SEM itself. SEM Search Engine Marketing in Polish is simply search engine marketing. Its purpose is to improve the visibility on Google for phrases related to a given business and to generate traffic that will translate into customer acquisition. Search engine marketing is broken down into the main areas SEO or optimization for free search results sometimes also called website positioning.