Facebook no longer knows who you are and can no longer follow any interaction with advertisements. Response Facebook In response to this update, Facebook itself has launched a new protocol with which they want to overcome the consequences of this update. Our solution is analogous to Apple's Private Click Measurement but is designed to solve for key advertiser use cases not addressed by Apple's proposal. evolve with upcoming browser changes to help our advertisers support consumer privacy.” Implications For the sake of convenience, I will assume that you advertise on Facebook, not that you own an app that collects data about users to make money from it.
Logically you have a big problem There are several consequences for advertisers, below I cover the biggest: You can only register 8 different conversions: register different things Singapore phone number list to conversions, such as purchases, downloads, page visits, etc., you can now only register 8 different conversions. In addition, you must prioritize these 8, indicate in which order they are important for your company. Attribution period changes: The period of 28 days disappears and you can only set the attribution period to 7 days. In short: because you look at a shorter period in which someone has to convert, fewer conversions will automatically be registered.
Especially with products and services where it is logical that the period between seeing an advertisement and a conversion is longer. Think about buying a new car, for example. Conversions are only assigned to campaigns: Conversions are only assigned at campaign level, not at adgroup or ad level. This limits optimization and analysis. Less accurate advertising: Because Facebook gets less information about the people who use the app, they can also target less well. As a result, the user will most likely see less well-fitting advertisements. Dynamic retargeting in particular, where you show products that have been viewed in your webs hop via Facebook to the relevant visitor, will become more difficult.